While a bachelor’s degree in marketing, communications, or a related field is often the minimum requirement, advanced degrees or specialized certifications can give candidates an edge in the job market. For example, media buyers in tech, finance, or pharmaceuticals tend to earn more than those in retail or smaller local businesses. To summarize, a Media Buyer is a technical role responsible for deploying targeted ad campaigns to the right target audience.
- Companies for a media buyer position look beyond their immediate geography to find professionals capable of managing multi-channel ad campaigns without requiring extensive oversight.
- Similarly, daily campaign results analysis by Nestle’s media buyers ensure that campaigns produce the intended effects, such as increased website traffic or higher sales figures.
- If you ask yourself, “Do you need a degree to get hired as a media buyer?” the short answer is No!
- As media buyers acquire knowledge, they may transition into roles that require more expertise, such as programmatic media buying or social media buying.
- These figures indicate that salaries can vary widely depending on the state, with the Northeast and West Coast generally offering higher compensation compared to the Midwest and some Southern states.
Media Buyer Salary: How Much Does a Media Buyer Make?
For instance, some Coca-Cola media buyers began as marketing coordinators and advanced to media buyer positions after getting experience. The salary for a media buyer varies depending on their degree of experience, where they live, and the size of the business they work for. The typical base pay for a media buyer in the United States is reportedly around $60,000 per year, according to Glassdoor. Senior media buyers make the highest salaries, but salaries can vary from $40,000 to $91,000 annually. They must also be skilled at using data and analytics tools to track and analyze campaign performance, adjusting strategies as needed to ensure maximum ROI. Businesses looking to control costs while maintaining flexibility favor hiring remote employees or contractors.
Analysis of Media Buyer Salaries in Asia
The ultimate goal of a media buyer is to create effective, cost-effective campaigns that reach the right audiences and drive business results. Media buyers are in charge of purchasing ad how to hire a software developer space or time on various media platforms such as TV, radio, print, or digital. Whether you need an experienced strategist or a skilled buyer to manage ad placements, we help you find the right match.
What is a Media Buyer? Salary, Career and Strategy Guide
They create and curate content, monitor and respond to comments and messages, run social media advertising campaigns, and track metrics to measure the effectiveness of their efforts. Social media managers need to be creative, strategic, and familiar with the latest social media trends and best practices. Professionals looking to work as a Media Buyer in Oceania should consider these salary differences, as they reflect not only economic conditions but also demand for this profession in various countries. The data can help in making informed career decisions, whether considering relocation or working remotely in countries where the salary for a Media Buyer is most competitive. Professionals looking to work how to hire a software developer as a Media Buyer in Europe should consider these salary differences, as they reflect not only economic conditions but also demand for this profession in various countries.
Where to find top-tier Media Buyers
A mid-career Media Buyer with 5-9 years of experience earns an average total compensation of ₱354,000 based on 5 salaries. Unlike hiring offshore teams in Asia or Eastern Europe, bringing on a remote media buyer from Latin America enables real-time collaboration. Most countries in the region align closely with US time zones, ensuring seamless communication with marketing teams. A remote media buyer from Latin America typically earns between $1,500 and $2,100 per month, Media Buyer job translating to an annual salary of $19,800 to $25,200.
